2016 Prius cPhiladelphia-area drivers know what a challenge it can be to drive in the City of Brotherly Love. Between the never-ending traffic, series of spirited drivers you encounter on the main roads and tight parking spaces you have to squeeze into on every block, it’s nearly impossible to enjoy your ride. But Toyota has a solution: the 2016 Toyota Prius c. This year, Toyota’s city-focused hybrid also sees the addition of a brand-new Safety Sense-C system that features a litany of driver-assistive technology, proving that the c in Prius c doesn’t just stand for “city,” it stands for “clever,” too.

With the Safety Sense-C system at your disposal, you’ll have a major advantage that the other compact cars on Philly’s streets don’t. The available package includes a Pre-Collision System, Lane Departure Assist and Automatic High Beams, which means you’ll have smart technology working to help you avoid collisions before they can happen.
With the peace of mind that comes with knowing you’re well-protected, you’ll be able to sit back and relax in the vehicle’s comfortable cabin; the interior was just upgraded last year, so it’ll have all the modern amenities you’ll need.

Besides giving it an exciting slate of new driver-assistive technology, Toyota also infused the new Prius c with an extra dose of playfulness for 2016. A limited Persona Series Special Edition will go on sale in December, with only 1,500 units available. This spirited hybrid is set to amp up the fun with a unique style all its own. It will come exclusively in black with 15-inch black alloy wheels, your choice of either Electric Lime or Cherry Pearl contrasting color accents and will be finished off with a custom Persona Series badge.

The Prius, which made its debut in 2000, is celebrating its 15-year anniversary this year. Its more city-focused iteration, the Prius c, is also Toyota’s most affordable hybrid as well as its most compact. Plus, it holds the distinction of being the most eco-friendly car in the compact segment with a legendary EPA-estimated 53-mpg city fuel economy*. If you’d like to get behind the wheel of one for yourself, don’t hesitate to visit our Toyota dealership serving West Chester, PA!


*Based on 2016 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on driving conditions, how you drive and maintain your vehicle, battery-package/condition and other factors.